 |
Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple. If you were going to court would you seek the advise and council of an attorney? Sure you would? If you were sick and over the counter medicine didn't work, would you seek the care of a doctor? Of course! So the real question is, if you're going to spend your hard earned money on advertising why wouldn't you want to seek the advise of an expert who's job is to advise you on how to most cost effectively spend your advertising dollars. Below are just a few of the pro's and con's of hiring an advertising agency. I hope they help. Reasons to hire an advertising agency: · Advertising is a full time job and it can be a very timely job. Meeting with reps, going over rates and numbers. Agencies do this every day and often have a very time efficient system. · Agencies subscribe to services that help them determine the value of the advertising they purchase. Arbitron and Nielsen are just two services that most agencies subscribe to. · Agencies help keep the newspaper, tv and radio stations honest. It's very easy for a tv, radio or newspaper rep to take advantage of an inexperienced buyer. They know you have little understanding of share and ratings and often don't disclose important information regarding programming and times. · Agencies often have relationships with reps and media outlets and can often negotiate on your behalf for value added commercials or space, "free stuff." · Agencies are paid a 15% commission from the media sources they place with. They are your advocate and only make money if your advertising works and you continue to spend money. It's a very powerful reason for them to try as hard as they can to make your advertising it's best! Reasons not to hire an advertising agency: · You have worked in the advertising profession and have a great understand of all types of media. · You have a very small budget and are unable to get an agency to help you. Those are about the only reasons not to hire an advertising agency. So often, small business owners try to place media without the help and expertise of an advertising agency and usually the inevitable happens, their advertising fails and they are forever convinced that advertising doesn't work. Buying advertising is something anyone can do, just like anyone can purchase stocks. But most importantly, are you making the right decision? If you're a small business owner and have decided to advertise, do yourself a favor, get out your yellow pages and go directly to advertising agencies. It will be the best FREE service you'll ever receive. Steve Moundzouris, 423-653-2201BigWater Media Group. BigWater Media Group is a full service marketing and advertising agency. http://www.bigwatermg.com
MORE RESOURCES:
The Advertising OlympicsSlate - 52 minutes agoBy Josh Levin Super Bowl commercials—self-important, big-budget chunks of pitchmanship—reflect the fact that people watch the game as an excuse to watch the ... |
Advertising - Google News
|
|
|
|
RELATED ARTICLES
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks.
Secrets to Profitable Mail Order Products
The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently.
What Does Your Business Card Say?
Business cards are the most underutilized andmisunderstood marketing tool in business. Manypeople spend the bucks for cards and don't make aneffort to get them into the hands of those who canhire them or buy from them.
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
When Advertising Wears Out
One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).
The Importance of Your Business Card
What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card.
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free.
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people thinkare 'true.'They seem set in stone yet they are deadly to theadvertiser.
50 Surefire Business Card Tips
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information.
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines.
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing anything in your marketing.Know what that reason is?Of course! To increase the response rates of your sales promotions!Because that leads to.
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another.
Direct Mail Rules of Thumb
First and foremost - You should identify your target market. Target your direct marketing lists.
Outdoor Sign
Many business organizations that needs to disseminate late-breaking information to a large number of people. Out door sign boards are the perfect solution for them that command the attention of all who pass underneath.
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really..
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.
|
