Search Engine Optimization Tips For 2005 - Part Three
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important. Links
Links, links, links. Everybody wants people to link to their websites. Why? The truth is that high quality links to your website are important as regards search engine popularity. The question everbody asks though is "... yeah that's great but how do I get people to link to my site?" Well firstly there are three different types of links: Reciprocal
A reciprocal link is when you find a site that you want to get a link from. You place a link to this website on your resources page. You then email the webmaster of the other site and ask for a link in return. The webmaster can then either accept or decline your request. This is a very hit-and-miss process. If you make 100 reciprocal link requests you may only get 5 links. It's also very time consuming but can be worthwhile if you get a few strong links from it. These links can "lead" the search engines directly to your site and get you indexed faster. One note is to never name your links page "links". Call it resources. Call it related sites but never call the page "links". Some search engines frown on this. Also try to avoid the automated reciprocal linking software packages - personally I delete any request received from users of these packages without even reading it. Most other website owners will too. Non-Reciprocal
A non-reciprocal link is where you ask another website to link to yours but you don't offer to link to them in return. Unless you have a truly massive and popular website this is not a request you can make very often . Don't expect website owners to fall over themselves offering free links to your brand new site. Very few people can ask for a non-reciprocal link and make it happen. One possible way of getting this type of link is to offer some kind of freebie in return. A free ebook or some other incentive might just work. Organic
An organic link is a non-reciprocal link that you never ask for. Organic links happen when webmasters link to your site simply because it's a great resource and it offers value to their visitors too. This all ties in with the point made earlier of writing useful content. Give people a reason to come back to your site and they will. Not only will they come back but they'll link to your site for free without being asked. These are the best possible kind of links because you don't need to go looking for them. Having other sites linking to yours proves the importance of your site to the search engines. If the content on your site is so valuable that other site owners want to link to it then it must be important. That's the foundation of Googles approach to website popularity and let's face facts Google know what they're doing. There are other methods to get links to your site but that again goes beyond the scope of this article. Well I hope you enjoyed what you've read in Parts 1, 2 and 3. These articles will provide you with the basic knowledge you need but there's lots more to learn if you want to be truly successful in the search engines. (c) Niall Roche - All Rights Reserved This article was provided courtesy of Search Engine Fuel where you'll find tons of information on getting affortable search engine optimization
MORE RESOURCES:
Video SEO “Posers” Piss Me Off!ReelSEO Online Video News, CA - 1 hour agoOnline video has become incredibility opportunistic for many new businesses to enter the space, with more people claiming to be “experts” in Video SEO. ... |
USA SEO Pros beats recession lowsBigNews.biz (press release), MA - 22 hours agoAs the number of jobless claims increases across the country, it would seem that many people are turning to home businesses and USA SEO Pros has the numbers ... |
Linking Related Theme Pages To Improve SEOPractical Ecommerce (subscription), Grand Junction - 10 hours agoConsider using a technique called link siloing to improve search engine optimization for your site. The idea is to link related theme pages supporting pages ... |
The Redesign SEO "Honeymoon Period"Search Engine Roundtable - 11 hours agoAn interesting WebmasterWorld thread discusses the phenomenon of redesigning a site, with brand new URL structure, 301 redirecting the old URLs to the new, ... |
SEO - Google News
|
 |
|
|
RELATED ARTICLES
Everything You Wanted To Know About Google -- But Were Afraid To Search For!
(A Reflective look at the little search engine that soared!)All knowing, all seeing, ever present!Google has permeated into almost every aspect of life on this planet and beyond. It has become a mainstream fixture for computer and Internet users around the globe.
eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amountof effort people spend trying to fool or manipulate theirpositioning in search engines. People seem to focus on theshortcuts to success and NOT on their Web site or the truevalue their content provides to their prospects.
Optimize your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.
Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.
Google Sitemaps Just Got Better
Having a Google Sitemap just got better! Not only does the search engine company check your sitemap, but now they give you feedback! The new feature was quickly noticed by many users of the service recently as a way for Google to alert the webmaster about possible problem pages that they have had trouble indexing.I had the wonderful experience of getting to know this service first hand when I logged in to Google Sitemaps to check on the status of one of my many sitemaps.
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
What is the Google Dance?
As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of "Google Dance".
How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters
Becoming an SEO expert, or a search engine optimization expert, is something that is worth your while if you are interested in getting your web page noticed and increasing your traffic. It is not hard to become an SEO expert if you simply know what steps you need follow to take you there.
Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines
Do you have a website that has little or no rankings inthe major Search Engines: Yahoo. Msn, Aol, Netscape,Alltheweb and Google?Are you making little or no sales because you're gettinglittle or no traffics?Welcome to the club.
Release from Google Sandbox Only to Search the Playground
The Google Sandbox Effect has been discussed at length in ourcase study of a new website first crawled in May by Googlebot.We can now further the case study with indexing comparisonsand discuss interesting Googlebot crawler behavior afterrelease, at the 75 day mark, of the study website from thatvery confining Sandbox.
Torpedo and Sink the Ship SS Search Engine Ranking
I was recently contacted by one of my best clients who askedme what I thought of his decision to make a major change toone of his highly ranked pages. His initial concern was thatvisitor sales conversion ratio was low.
Get Better Search Engine Rankings with RSS
RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Whats with the Competition? Ever Heard of Cooperation?
I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
Google WebSearch? & Google Adsense - Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
Recommended Tools When You Put On The SEO Cap For Your Web Site
The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines.
Dont Get Banned by Google
There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.
Google Local Search And The Impact On Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access.
|
