HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag. The title tag is perhaps the most important tag out of all your html tags that can make or break your optimization process. The reason why this is so is because the title tag is seen and always present in the search engine results pages. The search engines always take the contents out of the tag and inserts them into the contents of the result pages in the search engines. And this is why the title tag should compile the contents or summarize the contents of your website to a "T". It is this summarization of your site with the title tag that can take you into the top rankings, (along with some other aspects of course) or leave you in the bottom rankings. With the title tag, each search engine looks at it and uses it primarily the same way, to summarize and compile the websites contents for its search engine users. It is primarily the HOW and WHERE the keywords are placed within the tag thats most crucial. The HOW and WHERE your keywords are in your title tag are the most important element with to which you can get benefit from using title tag. Below are a few items with which you can compare your title tag against before launching your webpage. ** Be sure your title tag is keyword rich
** Try to put the more important keywords in the first part of your title tag (in the first half of your title)
** Try to keep your tag to a minimum in length, including spaces
** Try not to use to many, if any, stop words(a, the, it, etc.)
** Try to weave in and implement webcopy tactics too if possible. To sum up, search engines use the title tag primarily to sum up the sites content for its users, and also weigh it most heavily compared to the other tags, so it pays to take the time to craft an award winning title tag as it's the most used and most visible tag within the search engine result pages. This article was written by Burke Ferguson ofthe-ace-ezine.com. Burke holds both a BSc. degree in Computer Science as well Certification in Search Engine Optimization and Marketing Strategies. He also regularly publishes The ACE! newsletter, in which he shares his experience, methods, and knowledge with others. Burke can be contacted by his main website AltaCanWeb.com.
MORE RESOURCES:
Video SEO “Posers” Piss Me Off!ReelSEO Online Video News, CA - 1 hour agoOnline video has become incredibility opportunistic for many new businesses to enter the space, with more people claiming to be “experts” in Video SEO. ... |
USA SEO Pros beats recession lowsBigNews.biz (press release), MA - 22 hours agoAs the number of jobless claims increases across the country, it would seem that many people are turning to home businesses and USA SEO Pros has the numbers ... |
Linking Related Theme Pages To Improve SEOPractical Ecommerce (subscription), Grand Junction - 10 hours agoConsider using a technique called link siloing to improve search engine optimization for your site. The idea is to link related theme pages supporting pages ... |
The Redesign SEO "Honeymoon Period"Search Engine Roundtable - 11 hours agoAn interesting WebmasterWorld thread discusses the phenomenon of redesigning a site, with brand new URL structure, 301 redirecting the old URLs to the new, ... |
SEO - Google News
|
 |
|
|
RELATED ARTICLES
Non-Reciprocal Link Building For Higher Search Engine Positioning
Non-Reciprocal Link Building For Higher Search Engine PositioningBy Dave Davies, Beanstalk Search Engine Positioning, Inc.There are two main advantages to non-reciprocal links as opposed to reciprocal links.
2 Powerful Ways To Capitalize on Your Search Engine Traffic
Many marketers know that search engine marketing is among one ofthe best methods to get visitors to their websites. It's aprofitable way to reach new subscribers and new customers.
Adding Content To Your Site Every Day
If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).
How to Get the Best Deal on Your SEO Project
If you own or manage a business Website, chances are you are at least somewhat familiar with the concept of search engine optimization (SEO). You may have read any number of books and articles on the subject and possibly given it a try yourself.
How to Top Google by Writing Articles
Search engines determine their rankings based on two
things:
Is your site relevant? (Optimized for certain keywords)
Is your site important? (Many links back to your
site from other sites)
Only when you address both of these considerations
are you guaranteed of making an impact. Your degree
of success depends on how hard you try and how many
other people you're competing against (and how hard
they're trying).
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit
it to Google!
Even if you haven't built your site, or written
an copy, or even thought about your content, submit
your domain name to Google. In fact, even if you haven't
fully articulated your business plan and marketing plan,
submit your domain name to Google.
The Google Sitemap For Idiots
I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'.
How To Select The Right Keywords
Keyword SelectionThe most important component of search engine optimization is keyword selection. Search engines use key words and phrases to find and rank websites.
Using Google
Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best search engine on the Internet. On the last count, Google has indexed over 4 billion pages and tackles around 200 million searches a day! A cluster of 100 thousand servers are used to store, crunch and spew out the query results with lightning speed that you are so accustomed to see.
Why SEO Will Make or Break You, Part 1
Today's article is about the wonders of SEO. SEO is short for Search Engine Optimization.
Are You Losing The Battle For Search Engine Traffic?
Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.On the plus side, search engine traffic is the cream of the crop.
Link Popularity Pitfalls
As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have.
Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID).
Has Google Lost the Plot?
With the help of MSN, recently I've been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it'd be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days when we, as search engine optimization specialists, didn't feel like a private schoolgirl smoking in the bathroom? When we didn't feel like the iron fist would come crashing down at any moment? Yes, those were the good old days.
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.
SEO Tips for Google
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank.
Ten Steps To A Well Optimized Website - Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site.
Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll
Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous.
Answers Count - Matching Keyword and Phrase Density
What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood.
Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap
Search Engine Optimization (SEO) has become one of the biggest internet buzz-words recently. Everyone is talking about it.
|
