Keep Your Web Site Content Relevant
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic. If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as "Graphic Design company in Vancouver, Canada - business cards, logos, letterheads". Your want the business card design to be the most important key phrase. There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they're looking for won't be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail. The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site's content is for a specific term, the more likely the site is to show up near the top of search results for the term. Keyword density is another big deal with search engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated terms that are used consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an entire web site, not just on certain pages. Other areas to keep an eye on are the contact page, about us page, and any other pages that you may not think are important to have optimized for search engines such as advertising info, privacy policy, etc. For instance, some web sites have pages devoted to reciprocal links. There's nothing wrong with them unless you link out to a lot of unrelated web sites. The keywords that are used in the anchor text and surrounding description text will detract from your overall site content if they are not related. Incoming links from unrelated sites are fine, but keep in mind that the links page counts as part of your web site as a whole. Consider using a reciprocal links page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content. John Metzler is the co-creator of Abalone Designs, Inc. - http://www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.
MORE RESOURCES:
Video SEO “Posers” Piss Me Off!ReelSEO Online Video News, CA - 2 hours agoOnline video has become incredibility opportunistic for many new businesses to enter the space, with more people claiming to be “experts” in Video SEO. ... |
USA SEO Pros beats recession lowsBigNews.biz (press release), MA - 23 hours agoAs the number of jobless claims increases across the country, it would seem that many people are turning to home businesses and USA SEO Pros has the numbers ... |
Linking Related Theme Pages To Improve SEOPractical Ecommerce (subscription), Grand Junction - 11 hours agoConsider using a technique called link siloing to improve search engine optimization for your site. The idea is to link related theme pages supporting pages ... |
The Redesign SEO "Honeymoon Period"Search Engine Roundtable - 13 hours agoAn interesting WebmasterWorld thread discusses the phenomenon of redesigning a site, with brand new URL structure, 301 redirecting the old URLs to the new, ... |
SEO - Google News
|
 |
|
|
RELATED ARTICLES
Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language..
The Power of Search Engine Friendly URLs
I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs.
Five Tips for Search Engine Optimization
Search engine optimization sounds so daunting for most young companies. Who has time for dealing with metatags and keyword density when you're trying to get a company off the ground? Below is a simple list of five things you can easily do to improve your visibility on search engines.
Answers Count - Matching Keyword and Phrase Density
What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood.
How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines
Your title tag is the most important 3 to 12 words on your Web page. It accounts for up to 80% of your rankings on search engines.
DIY SEO
Part 1. Wordtracker for keywords.
Is This A "DMOZ Killer" In The Making?
Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent creators of the non-profit "BuildtheHive" (www.BuildtheHive.
Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them..
Yahoo!/Overture Site Match: A License To Steal
Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming.
Building Link Popularity As Easy As 123
The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity.
Now More Than Ever...You Need To Optimize Your Site for Search Engines
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
How To Get Number 1 Spot In Google, Every Time, Guaranteed
Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
New Free Online Tool for Keyword Research
I came across a new website the other day and was quite pleasantly surprised.Basically this is another really great way to get targeted keywords for your website.
Optimize Your Site Pt1
Listed here you will find the five of the most important points to remember when optimising your site and individual pages for the search engines.If you optimise your pages by working through these points one by one you will see a significant rise in your search engine rankings.
Dynamic Pages
Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.Do search engines such as google penalise dynamic pages?Dynamic pages are used to deliver content from a database to websites - the advantage being that data can be updated and the contents of pages changed without the need to reload pages etc.
Choosing your Meta-Keywords
Introduction
This article assumes you already know what a 'meta-tag keyword' is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages.
How to Use Keywords to Improve Your Ranking in Search Engines
The importance of keywordsKeywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords.
The Great Search Engine War, Where Content is King
When search engines first appeared, they were simple affairs consisting of a relatively basic database containing small amounts of information about websites. The search engine database allowed web-surfers to search for specific words or phrases.
The Search Engine Optimization Secret that Everybody Ignores
Search engine optimization is a very critical task in the success of any website.In recent times search engines seem to have complicated this task further by their frequent changes in rules.
Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools
This is the second part of an article series in which you'll find many tools that you can use to monitor your site's search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines.
|
