Is Page Not Found Making Google Tell The World Site Not Found?
Search Engines are hard to tame, that's for sure. But if
you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to
your business web site. Not many people understand how search engines think. So, search
engine "optimization" ends up either ignored or
left up to highly paid experts.
You can do this yourself, or at least very affordably
Here's a quick tip that you can put to use immediately that
doesn't require any specialized knowledge of the Internet. You can do this yourself if you know how to
program HTML. Or, if you don't, you can hire
someone far more affordably than a Web Marketing guru
to handle this for you. In fact, if
you're considering hiring a Web promotion expert to maximize your website's placement
in the search engines, you're really better off doing as much of the
housecleaning yourself as you can, before you call in the big guns. Otherwise, you'll waste your money having
them take care of trivial things you could handle yourself.
What Do Search Engines Think About?
Before I let you in on this simple secret, let me explain a
little bit about how search engines "think". You see, the job of a search engine, like Google, for example, is to
make sure that people find a web page that's incredibly likely to have the
exact information they're hunting for. The
search engine does this by measuring and comparing two aspects of billions of
pages: Popularity and Relevance.
Don't get me wrong, just because it's two things, doesn't
make it easy. To compute popularity and
relevance requires tons and tons of processing power. In fact, Google only updates its popularity
information once a month or so because it's such a huge effort.
Is Your Page "Relevant"?
To determine whether your page comes up when someone
searches, Google asks of your page: "Are you relevant to this search?" For example, a certain page might be the most
popular page about socks and have the best information about socks you would ever
want. But, if you're looking for a new
muffler, that page is not at all relevant, now is it?
Is this Accident Making Your Whole Site Less Relevant?
Having the world's best information on mufflers isn't enough
to get you to the top of the heap, either...
not if you make this easy mistake that seems to happen on nearly every
web site at one time or another.
What is this silly mistake made on too many websites? Broken Links.
You might recognize the error you see when you click on one and your
browser says "404 Not Found"
or "404
page not found".
Intelligent search engines will subtract points from your
search relevance if you have broken links on your web site. Not just your home page, mind you - anywhere
on your site at all. You see, the
search engines view broken links as "stale" content. And as we covered earlier, the job of the
search engine is to give the best possible results.
Maybe you've kept old links around when your web site was
redesigned. Maybe you've linked to a
buddy's business, and now that web site is long gone. Maybe it was a simple typo... Hey! It could happen to anybody.
In the end, having broken links anywhere on your website will
hurt your placement in search engine results.
Before calling in an expert to help you with your search engine
placement, make sure you double and triple check your web site for broken
links.
Daiv Russell is a Web Marketing Strategist at EnvisionSoftware - http://www.Envision-Web-Promotion.com- Learn the secrets behind Envision's 4C Web Marketing System and see how weturned our web site from a dull, zero-traffic dead zone into a lead-generatingpowerhouse. http://www.EnvisionSoftware.com/Internet-Marketing-Secrets.asp
MORE RESOURCES:
Video SEO “Posers” Piss Me Off!ReelSEO Online Video News, CA - 1 hour agoOnline video has become incredibility opportunistic for many new businesses to enter the space, with more people claiming to be “experts” in Video SEO. ... |
USA SEO Pros beats recession lowsBigNews.biz (press release), MA - 22 hours agoAs the number of jobless claims increases across the country, it would seem that many people are turning to home businesses and USA SEO Pros has the numbers ... |
Linking Related Theme Pages To Improve SEOPractical Ecommerce (subscription), Grand Junction - 10 hours agoConsider using a technique called link siloing to improve search engine optimization for your site. The idea is to link related theme pages supporting pages ... |
The Redesign SEO "Honeymoon Period"Search Engine Roundtable - 11 hours agoAn interesting WebmasterWorld thread discusses the phenomenon of redesigning a site, with brand new URL structure, 301 redirecting the old URLs to the new, ... |
SEO - Google News
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