Keyword Research And Overture
Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it. 1. Singular and plural forms are lumped together. I once optimized a site for "mountain hiking" based on the search traffic indicated by Overture. I later discovered that over half of that traffic was actually for "mountains hiking." Unfortunately, the search engines don't lump singulars and plurals, so those searchers didn't find their way to my site. 2. Alphabetizing. I hesitate to mention this, because it only seems to happen occasionally, but that makes it worse. Sometimes Overture alphabetizes search phrases. If you see "bag lightweight sleeping," you might guess that the searches are actually for "lightweight sleeping bag," but what about "hiking mountains?" That could reasonably be searched for both ways. Look down the list to see if other phrases are obviously alphabetized. 3. Misspellings are not always seperated. I searched "perseverence," on Overture's research tool, an honest spelling error on my part, and saw good demand. I almost optimized a page for it before taking a second look and seeing that the results shown were for "perseverance." You can be certain that searches are being done both ways, but how many each way? 4. Inflated figures. Overture often shows more monthly searches for a keyword than other research tools show for ALL search engines. Who is in error? Hard to say for sure, but given Overtures other imperfections... Overture Keyword Suggestion Tool is a fast way to learn if there is some demand for a keyword, and it's still free. For serious keyword research, though, it's best to look to other tools. Steve Gillman writes on many money-related topics. To learn more, and to subscribe for FREE to "Web Site Optimization Secrets," go to: http://www.TheMoneyMakerSite.com
MORE RESOURCES:
An Update On Javascript Menus And SEOSearch Engine Land, CT - 6 hours agoIn former times, this would have been a bad omen for SEO. As promised, Google has spidered the new JavaScript menus. The Google cache shows all the menu ... |
Know SEO Keyword Phrases Readers LikeMediapost.com, NY - 4 hours agoEsther Kane explains how Google Insights helps you "find out what your audience is looking for" by showing what keywords users search on. ... |
SEO Videos To First-Page RankingsMediapost.com, NY - 4 hours agoIf you haven't begun to start thinking about optimizing your online video content for search engines, Nate Elliott suggests that now's a good time. ... |
The Blogger SEO BurdenWebProNews, KY - 10 hours agoWhile Spencer may be right about Blogger not being as good for SEO purposes, it raises the question: Why would a blog platform owned by Google itself carry ... |
Video SEO “Posers” Piss Me Off!ReelSEO Online Video News, CA - Jan 8, 2009Online video has become incredibility opportunistic for many new businesses to enter the space, with more people claiming to be “experts” in Video SEO. ... |
SEO - Google News
|
 |
|
|
RELATED ARTICLES
King + Queen = Royal Success
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat.
How To Avoid These Ten Costly Search Engine Mistakes
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate.
When Google PR Tool Bar is Down!
Where is the need to worry? Who needs a PR Tool Bar Anyway!Everywhere its the same topic. Its getting stale and beginning to stink already.
Search Engine Optimization for Beginners
If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.
SEO and Google Indexing - Why It Requires A Complex Blend of Skills
If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work.
Search Engine Robots - How They Work, What They Do (Part I)
Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?You'd think with all the fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings.
Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck.
Reciprocal Linking Scams, What to Look for and How to Avoid Them
Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community.
Beating the New Google AdWord Rules with Blogs and RSS
When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates.
Building Link Popularity with Topical Articles
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world--other sites have to point back to you.
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come.
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts.
The Simple Formula To Search Engines
Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that's suitable to them.
Google Loosing Fan Base?
"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas.
How To Get Your Web Site Banned - or Search Engine Promotion, How Not to do it!
Search engines constantly strive to advance their technology and algorithms in order to provide the most relevant search results for their users. Achieving effective results require the identification, and ultimately the complete eradication of, manipulative search engine optimisation tactics.
How to REALLY Profit from SEO
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success.
How To Weather Google Algorithm Changes
If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected.
SEOing A Flash Intro
IntroductionWhy does a FLASH intro need SEO?Flash, the great SE killer, is basically nonspiderable, although there are reportsof the opposite. In this way, the intro creates a solid, non-permeable barrier between the website and the external world.
2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords
Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like "work from home" and "home business" so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising.
|
